Pay for visibility legitimately

Achieving visibility in organic search results takes time, so gain visibility through paid search in the meantime.

There are many different options where paying for traffic to your website is concerned. Here, we’re referring to paid campaigns in many forms including: regular per-per-click (PPC) text ads, display advertising, retargeting and native advertisement.

Key aspects of the service we provide for your paid campaigns include

  • A review of your search marketing objectives and expected ROI.
  • A full audit of any existing campaigns and performance.
  • Keyword, key ‘phrase’ and conversational search research.
  • Campaign set up, ad creation, landing page creation and optimisation.
  • Ongoing performance analysis.
  • A/B campaign testing.
  • Reporting.

What does success look like from a paid campaign?

The ultimate success of any paid campaign is measured by how well it converts. Visits to your site are most welcome and a paid campaign does a tremendous job at doing that, but new business is what you really want. Our performance measurement services are instrumental in determining this and ‘reshaping’ campaigns proactively.

Success also depends on what outcome you were looking for. Some types of PPC campaign are designed to generate significant brand ‘visibility’ rather than conversion. Measuring visibility campaigns extends beyond conventional site analytics. We also look at how much ‘buzz’ your messages are creating.

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