Test Service Page

There are many different options where paying for traffic to your website is concerned. Here, we’re referring to paid campaigns in many forms including: regular per-per-click (PPC) text ads, display advertising, retargeting and native advertisement.

Key aspects of the service we provide for your paid campaigns include

• A review of your search marketing objectives and expected ROI.
• A full audit of any existing campaigns and performance.
• Keyword, key ‘phrase’ and conversational search research.
• Campaign set up, ad creation, landing page creation and optimisation.
• Ongoing performance analysis.
• A/B campaign testing.
• Reporting.

What does success look like from a paid campaign?

The ultimate success of any paid campaign is measured by how well it converts. Visits to your site are most welcome and a paid campaign does a tremendous job at doing that, but new business is what you really want. Our performance measurement services are instrumental in determining this and ‘reshaping’ campaigns proactively.