Insights
What we have written about this.
Articles for managing partners, marketing and BD, practice management, and IT, risk and compliance. One reader at a time.
ConversionAccountancy websites that rank and still lose the instruction: the conversion gap
FoundationsAI changed the buying committee inside the firm, not only the buyer outside it
VisibilityYour competitors are being named by AI assistants. You are not. What usually went wrong
VisibilityFrom ten blue links to quoted answers: how SEO changed, and what we do about it
ConversionHow a law firm should rewrite a practice page so an assistant can quote it
GrowthMeasurement for SMEs when half the demand never hits analytics
ConversionMedical and scientific SMEs: how to be findable without making claims you cannot defend
GrowthA 90-day AI-era marketing plan for a professional services SME
VisibilityShould you pay for GEO, AEO, or AI visibility as a separate retainer?
VisibilitySocial media will not save a firm that AI assistants cannot describe
ConversionTravel and hospitality SMEs: when OTAs and AI answers own the guest before you do
VisibilityWhat AI SEO actually means for a professional services firm (and what it does not)
VisibilityWhat to put on LinkedIn if AI assistants are where the shortlist starts
- Growth
What a partner should ask before signing off any marketing spend in 2026
- Foundations
Which AI tools a regulated practice can defend, and which it cannot
- Growth
Your analytics cannot see AI assistants. Here is what to measure instead.