Practices
Two practices.
Services are what you buy. Practices are how the firm is organised. Digital marketing is the four stages. AI services sit outside them, because whether a partner will sign it off is not a marketing problem.
Are practices just services?
No. A service is a named engagement with a price band: a website, search and AI visibility, governance. A practice is the group of services that answer one kind of problem. Digital marketing is one practice, four stages. AI services is the other, because whether a partner will sign off a tool is not a marketing problem.
If you already know the job, go to Services. If you are trying to see how the firm is organised, you are on the right page.
Digital marketing
Getting a firm found, chosen and measurable.
Search engines and AI assistants are now part of how a buyer decides, and the site has to work for both. Four stages: foundations, visibility, conversion, growth. The services under this practice are the engagements, not a menu of tactics.
AI services
Only what a partner can defend.
Partners are not stuck on what the tools can do. They are stuck on what they can put their name to. Three services: readiness, operations and governance. Some workflows are cleared, some are declined, and we build only what was cleared. If you searched for AI consulting, this is that work.