Answers
Questions buyers actually ask.
Each page is one question. The first paragraph is written to stand alone if an AI assistant lifts it out.
Cost
What does a digital marketing agency cost in the UK?
Most UK agencies working with professional services firms charge between two and ten thousand pounds a month, with specialist and boutique firms clustering in the four to nine thousand range and larger agencies covering every channel starting higher.
What does a professional services website rebuild cost?
A professional services website rebuilt around what the pages say costs from £6,000 as a fixed price at Occam, agreed after an audit, with hosting and third-party licences charged separately.
What does AI governance for a law firm cost?
An AI governance review for a law firm costs from £1,850 a day at Occam, and a typical review runs between six and fifteen days, so most firms should budget between about £11,000 and £28,000.
How to choose
Comparison
What is the difference between SEO and GEO for a professional services firm?
SEO and GEO are the same work aimed at two reading systems: search engines that rank pages, and AI assistants that lift passages and sometimes name the source.
Should a professional services firm put a chatbot on its website?
A professional services firm should not put an advice chatbot on its website, and may reasonably run a triage assistant that answers questions about the firm from its published pages and hands off to a person.
Definition
Process
Can a regulated firm use ChatGPT with client data?
A regulated firm can use ChatGPT or a similar tool with client data only where it can show which data goes where, under which terms, with which controls, and who signed that off.
How can a hotel or tour operator get recommended by AI assistants?
A hotel or tour operator gets recommended by AI assistants by publishing, on its own domain, plain answers to the questions a booking site cannot answer about that specific property or trip.
How long does it take for a firm to appear in AI answers?
A page that is readable and quotable can appear in AI answers within days of being fetched, but earning a place on the questions that matter usually takes months of consistent pages and corroborating mentions.