Answer · Cost
What does a professional services website rebuild cost?
The answer
A professional services website rebuilt around what the pages say costs from £6,000 as a fixed price at Occam, agreed after an audit, with hosting and third-party licences charged separately. A firm that needs one practice area rewritten and made readable to crawlers sits near the floor. A multi-office firm with dozens of service pages, people pages and a legacy address structure to redirect sits well above it. The price is fixed once the audit has set the page list, so the number does not move during the build. If the words are staying the same and only the look is changing, we will say that a redesign will not change how the firm is found, and we will not quote for it.
What pushes the price above the starting figure?
The number of pages that carry demand, the state of the writing on them, and how much of the old site has to be redirected.
A practice with six service pages, a contact route and a handful of people pages is a small build. A firm with forty service pages, three offices, a decade of blog posts on addresses that still receive traffic, and case studies locked in PDFs is a large one. The redirect map alone can be a week of work on an older site, because every address a crawler or a client has ever used has to land somewhere sensible.
Integrations add cost when they are real: a booking system, a client portal, a document store. A contact form does not.
Why is the writing part of the build cost?
Because the rebuild changes how the firm is found only if the pages say something different afterwards.
A crawler and an AI assistant read the sentences in the first HTML response. If the rebuilt site carries the same softened paragraphs as the old one, on a faster template, nothing has changed for either of them. The visible improvement is a design change, and design changes do not earn citations or enquiries on their own.
So the audit reads the pages before it counts them. Where the words already work and only the structure blocks them, the writing cost is small. Where every service page opens with atmosphere and never says who the firm acts for, the rewrite is most of the job, and the quote reflects that.
Do you have to rebuild the whole website?
Often no, and the audit exists to say which parts need it.
If the demand pages can be rewritten in place and the important claims can sit in the first HTML response without a new platform, we recommend starting there and leaving the rebuild for later. A whole-site rebuild is the right answer when the platform itself hides content behind scripts, when addresses cannot be kept stable, or when the structure cannot hold the pages the firm needs.
The fixed-price check that settles this is AI Search Readiness, from £5,000. Its written findings say whether the firm is looking at a rewrite, a rebuild, or neither.
What sits outside the fixed price?
Hosting, third-party licences, and anything added to the page list after the audit has fixed it.
Hosting is charged by the provider at cost, and licences for any tool the firm chooses to keep are the firm's own. Photography and video are outside the band unless the firm asks us to arrange them. If the firm adds a new office, a new practice area or a portal midway through, that is quoted as an addition rather than absorbed, so the original number stays honest.
The full description of the work, and who it is not for, is on Website Development. The current bands for every service sit on Pricing.