Strategy Consulting
Occam’s strategy consulting service provides a complete and detailed review of your business’s online objectives, its longer term aspirations and the tools that need to be created to make that a reality. We take nothing for granted and look under rocks you didn’t know you had.
Performance
How well are your campaigns really performing? Do you have benchmarks to measure them against? Could they be performing better? Is the data you are gathering telling you the whole story?
Search Engine Optimisation
Good questioning and depending on who you ask, it has many answers. To Occam though, SEO is one piece in a holistic strategy to develop visibility through search engines such as Google, Bing and YouTube
Content
Occam believes that there is only one form of marketing and that’s content marketing. It's not enough today just to have good content, it has to be exceptional content designed to create an outstanding experience for your target market. And then, you have to reach out with it.
Social Media
Social media should be a key component of your digital marketing strategy, whether you operate a B2B or B2C model. Put simply, social media has the ability to reach influencers no matter what model you operate or the type of product or service you offer.
Search & Social Media Marketing
For many businesses, achieving visibility in organic search results can take its time, often, considerable time. The short-cut to visibility is through paid campaigns. Well managed PPC campaigns through search or social media can yield lead generating traffic in hours.
Development
While it’s easy to believe that everyone needs a website, that may not necessarily be the best approach, or at least not the highest priority. Building what your business strategy needs is the key issue. Occam provides a full development service for websites, social venues and apps.