Developing medical and aspirational wellness marketing campaigns

A unique mix of skills that assist clients to develop campaigns that vary from generating awareness for professional medical services, to more aspirational content for attracting visitors to health & wellness clients.

Our experience in this sector has meant that we have assisted clients to bridge the gap between the aspirational aspects of their services and the professional medical advice and services they provide. 

We often take a lateral approach in reaching out to audiences of potential clients in the wellness space. While clients want to sell specific wellness, naturopathic and holistic treatments, we look to reach out to clients through lifestyle content and social media.

At the heart of what we do is creating content that relates to the professional nature of the services the client offers and in developing the specific personas of individual practitioners within the business.

In concert with this, our researchers identify content that can be written that would naturally be of interest to potential clients, through which we can develop an interest in the services our client offers. We use this not just for website content and in developing landing pages for search and social paid campaigns, but also for outreach through social media and paid placements.

Key services include:

  • Market and services audit
  • Audience persona analysis
  • Medtech trends reviews and research
  • Health & wellness market trends
  • Hot lifestyle, mind & body content topics
  • Content creation strategy
  • Editorial schedule creation and management
  • Search engine optimisation and localisation strategy
  • Social media content creation and services
  • Paid search and social marketing initiatives

Process that starts with you

Regardless of the client, we always start the same way; by gaining a thorough understanding of the client’s goals and expectations from their marketing activities as well as a close look at the competitive market and target audience trends.

Medical Products & Services

Approached by a medical products firm, we’ve assisted them in launching a new Urology product, but creating a strategy and website focal point for their immediate product distribution plans.

We’ve helped clients develop awareness for bariatric weight loss services, a US hospital with its website and social media outreach, and Urology client with its online reputation management.

Approached by a client in the medical concierge services, we assisted them to develop their online strategy and advised with its implementation.

Health & Wellness

We’ve worked with firms that specialise in mind and body wellness. We’ve created an experiential site for an elderly care services firm specialising in care options for the elderly and dementia suffering loved ones. 

We assist a regional renown client in developing awareness for its multiple regional offices providing live-in and home healthcare care services and support staff recruitment.

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