If something is worth doing, it's worth doing well, but how would you know?

How well are your campaigns really performing? Do you have benchmarks to measure them against? Could they be performing better? Is the data you are gathering telling you the whole story?

Not only are these just some of the many questions fundamental to achieving any sort of success with your online campaigns, these are also the questions Occam can help you answer.

Our Process

Campaign types vary tremendously, each with their own performance measurement nuances:

  • the launch of a new website
  • adding new product or service initiatives to an existing site
  • overhauling a site
  • new social media campaigns
  • content marketing initiatives
  • search marketing using regular pay-per-click and programmatic
  • social media marketing through Facebook, Twitter, LinkedIn, etc.
  • native advertising 
  • outreach campaigns

Understanding how to measure performance breaks down into two key areas: the technical aspects of your campaign’s performance and the commercial aspects. Online campaigns can generate a lot of very useful data if you know where you should be looking and how to gather it. Making sure you have the right data collection tools in place is a central part of this.

Key aspects of the service we provide include:

  • Auditing your existing measurement and reporting environment
  • Establishing desired campaign outcomes and how to measure them
  • Establishing what form the ‘R’ in ROI is important to you and measuring it
  • Establishing other key metrics and KPIs
  • Putting the right tools in place for the right campaigns
  • Understanding Google Analytics and how to use the data

Examining the technical side involves looking at whether campaigns have been set up correctly and are gathering the data you actually need. Then it’s a matter of interpreting the data. Occam helps you mine the data and translate its meaning, providing information that can help ‘tune’ your campaigns, adjust the elements involved and verify the results.

The commercial side of a campaign doesn’t just mean checking if the campaign is making money. It reflects back on the overall goals of your business, its aspirations and objectives online, and how specific campaigns are contributing to that. It’s very easy to get hooked into a short-term campaign mindset and lose track of the bigger picture. Occam helps you keep that focus and helps track and guide your progress to your intimate online business goals.

Our Service

Understanding your business objectives and campaign goals is our first critical first step. From this, we can determine what we actually need to be measuring and analysing.

From their, we review your campaigns and ensure that the necessary analytics tools are in place, are configured correctly and generating meaningful data.

We work with you to help you understand what the data means and how it can be used to improve the campaigns. Information may also show how aspects of the service or product proposition may need to change too.

Our service can be tailored specifically to your needs, whether that is to help you set it up and train your staff on how to use the data, or, to allow you to outsource performance analysis to Occam as part of its ongoing digital marketing services to you.

Call Occam today on: 0330 111 4281

Or email us at engage@occamdigital.com

Alternatively, use the form here