Developing innovative and engaging experiences for travel industry clients

Since its acquisition of Columbus Travel Media (CTM) and the World Travel Guide, Occam has been fortunate enough to have worked directly and indirectly with many brands within the travel industry.

Travel is a highly experiential subject and competitive market, where only the best imagery and outstanding content shines through. The insights and experience Occam has gained through clients whose activities span a wide range of travel related services, can be used to develop your success in this space. Our experience ranges from travel destination sites, comparison portals, airlines, airports and individual tour companies.

A one-stop shop media partner

With the combined bespoke content capabilities of CTM and Occam, CTM’s immense base of travel guides including:

      • country guides
      • city guides
      • guides for beaches, cruises and skiing,
      • a wide range of video and imagery
      • a huge selection of airport maps

Coupled with our understanding of how to achieve success through digital marketing, we believe we are ideally suited to become a natural media partner for clients in the travel sector.

Key aspects of our services include:

  • Market and services audit
  • Audience persona analysis
  • Travel trends and hot topics
  • Content creation strategy
  • Editorial schedule creation and management
  • Search engine optimisation
  • Social media content creation and services
  • Paid search and social marketing initiatives

Here are just some of the projects we have been involved in

The world’s major airlines

We’ve worked with several major airlines, developing bespoke content for websites and social media as well as providing strategic advice and assisting with the creation of new experiential portals. In addition, we advise on how CTM’s syndicated content can be used to augment a client’s existing content programs and overall user experience.

UK airports

We regularly provide social media posts and bespoke content to several UK airports in relation to the destinations and carriers they serve.

Tour companies

We’ve worked with a number of tour companies with special activities such as safaris. We have assisted them in developing new online strategies, redeveloping an online presence and in developing their own internal digital marketing capabilities.

We have also crafted promotional pieces for use on the World Travel guide and as part of their own native advertising activities.

Travel brands

Ranging from bespoke country and city destination content, social media content and advertising, we’ve worked with several well-known travel brands and comparison sites.

Call Occam today on: 0330 111 4281

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