Reaching out to your audience where they hangout

Social media should be a key component of your digital marketing strategy, whether you operate a B2B or B2C model. Put simply, social media has the ability to reach influencers no matter what model you operate or the type of product or service you offer.

A service that reflects your needs

As part of a holistic digital marketing strategy, social media forms a key part of both our outreach programs and brand/message amplification campaigns.

As we look to develop a brand’s persona, the messaging material we create as part of a content strategy is pushed through social media in order to amplify its reach, as indeed it is through paid channels too.

Most social media venues offer some form of paid advertising, not dissimilar to Google’s Adwords. While a distinctly different strategy, it forms a holistic part of our overall social media outreach campaigns.

While we actively recommend that our campaigns are enacted as part of an overall strategy, we recognise that sometimes clients just need help with specific aspects of their digital marketing campaigns. As such we are happy to assist, by taking on social media assignments only. This may be to develop the initial strategy for you to implement, taking over and improving an existing strategy or the whole shooting match. We aim to be flexible, within the task and the budget.

How our social media service works

As with any of our services, we start by understanding what you hope to achieve, the specific goals you have set for the campaign and examining what you have in place already. It’s important for both sides to engage in expectation setting.

We’ll look at the setup and the activity that has taken place to date along with the results you have achieved. We also look carefully at your organisation’s voice and tone and whether this is appropriate for the particular social media campaigns you hope to achieve success through. From this, we’ll get a pretty good idea of what’s going on and where improvements can be made.

Key aspects of the service we provide include:

  • An audit of your existing social media properties
  • A review of your existing social media outreach campaigns
  • A review of your existing paid social media campaigns (PPC)
  • Audience targeting analysis and recommendations
  • Content creation requirements
  • Social media editorial schedule recommendations
  • Performance monitoring and reporting
  • Campaign / property set-up and configuration
  • Complete social media campaign management

Flexibility to do it all, or be part of your team

Working within your operational requirements is important. This may mean Occam is used as a resource to complement what your company’s own marketing team. In this instance, we will propose a working group that meets a regularly as necessary and where responsibilities and exceptions are clearly laid out. 

Where Occam is essentially used to completely outsource your social media activities, we will set out a complete strategy and activity roadmap, typically an editorial schedule based on our understanding of your objectives, your input and our research. This schedule will also identify key content components that will be required, as well as leverage off of your own content creation activities.

If Occam has been engaged to deliver your entire digital marketing campaign, then social media will become a seamless element in the entire exercise.

We will also look to leverage your own media libraries where possible, rather than using stock imagery.


As with any of our campaigns, you’ll receive a report that fully details our activities and the ongoing performance of the campaigns we implement and manage. 

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